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NATULIQUE Hair Colour Review

NATULIQUE Hair Colour Review has been updated on January 8 2018.

Finding a 100% non-toxic hair colour is a utopia in the beauty industry. For me, the health of my clients and staff is the number one priority when choosing products for the salon. I have done a lot of research, and I have not yet found a cleaner hair colour in the market than NATULIQUE. So I wanted to take the time to provide my NATULIQUE Hair Colour Review.

My NATULIQUE Hair Colour Review

Honestly, NATULIQUE offers a hair colour that has an extremely low amount of chemicals and still delivers amazing results.

In my search of finding a safer hair colour for my salon, I found that NATULIQUE was the ones with the least amount of chemicals of all of the different ranges I was investigating. I had my sister, who is a biochemist in the UK, run some tests on the NATULIQUE products, which showed that these are the safest hair colours out there and are a high quality as well. When I tried the products for the first time, there was no doubt.

The NATULIQUE hair colours cover grey hair 100% without leaving the hair damaged, and without any risk of health issues. The fact that there are no smelly fumes in the salon when using the NATULIQUE hair colours says it all. I just love this, and how it creates a better and safer environment in the salon for both my clients and my staff.

Let’s talk more of the fun stuff!


Before trying the NATULIQUE hair colours, a lot of my clients suffered from irritated scalps or weren’t able to colour their hair because of allergies. NATULIQUE hair colours do not do this. It is totally free of ammonia, which is one of the harshest hair colour chemicals you can find. If you can smell it, then it is in your bloodstream within 26 seconds.

NATULIQUE hair colours contain a very low amount of PPD. It has an average of 0.01% and almost all shades contain no PTD (the ones that contain no PPD contain PTD). As mentioned, a 100% non-toxic hair colour doesn’t exist. And you shouldn’t let your hairdresser tell you otherwise. NATULIQUE actually first tried to make a hair colour without any PPD or PTD, but it was impossible to create a formula that ensured grey coverage and gave good shine.

So to deliver a professional quality (which I love and is important), the NATULIQUE hair colours contain a minimal amount of PPD.

NATULIQUE Hair Colour review (ingredients)

Going through the ingredients of NATULIQUE Hair Colour, I see a few ingredients which do not seem completely organic to me.

But let’s be real, we are talking about a permanent professional hair colour which 100% covers grey hair. As a salon owner and hair stylist, I know that a colour that does not deliver grey hair coverage, nor has shine and permanent coverage will no work for me. I will lose my clients as people want quality – and my clients are everything to me. As mentioned above the PPD level is very low.

However, going through it, I also find a lot of natural and organic looking ingredients. To mention them as they are listed on the ingredients list: Vitis vinifera seed oil (Grape), Butyrospermum parkii butter (Shea), Helianthus annuus seed extract (Sunflower), Simmondsia chinensis seed oil (Jojoba), Prunus persica kernel oil (Peach), Prunus armeniaca kernel oil (Apricot), Citrus medica limonum peel extract (Lemon), Citrus grandis peel oil (Grapefruit) and Citrus aurantium dulcis peel oil (Orange).

These ingredients all have great benefits for the hair and scalp. They condition and protect the scalp and restore moisture to it. They increase the shine of the hair and strip away unwanted minerals. And they stimulate blood circulation to the hair and scalp and thereby stimulate hair renewal.

But it’s one thing to talk about ingredients, another is the actual performance. And here, I can honestly say NATULIQUE is the best performing and most gentle colour we have used. Our clients love it and have no irritation. If there is a cleaner and better solution, I have not found it.

Certified Organic hair colours?

There is no such thing as organic hair colour, although, the term ‘organic hair colour’ is used regularly in the hair colour industry. Through my 27 year long career as a professional hairdresser, it is my experience that ‘organic hair colour’ covers the definition of a hair colour that contains far less chemicals than conventional hair colours. Misleading marketing in the beauty industry is a totally different discussion, which I won’t get into now.

NATULIQUE call themselves ‘certified organic beauty’, as they strive to use as many certified organic ingredients as possible in their products. This is amazing, and you can tell from using the products that they not only function great, but also nourish the hair and scalp, and leave the hair healthier than before colouring. NATULIQUE don’t claim that their hair colour is organic nor certified organic.

If you look at the history of NATULIQUE, they started out with 3 hair washes – that was it. The hair washes today are known as everyday, moisture and volume. Later, the conditioners came along and for a long while those were the only 6 products NATULIQUE offered. Back then, they worked with ECOCERT and were certified organic by them. Therefore, they came up with the tagline Certified Organic Beauty and the philosophy which was created back then still exists today. Except now they have increased their standards even more and added the vegan certification to some of their products as well.

NATULIQUE and its standard

What I found was different about NATULIQUE compared to other hair colour brands is their standards. NATULIQUE is based in Denmark, which is extremely forward-thinking when it comes to sustainability, green living, and organic farming. They are regulated by the European Cosmetic Law, which bans 1,372 cosmetic ingredients while the US only bans 10. I think this speaks for itself. NATULIQUE has created 360BIOCERT, which reflects the strict regulations they work under and lists the standard and ethos they pledge to. These are some of the requirements of their natural hair colour:

  • Active agents and ingredients minimum 95% natural derived
  • Must contain certified ingredients from Organic Farming
  • Must avoid the use of synthetic chemicals in favour of natural ingredients
  • No parabens and no GMOs (Genetically Modified Organism)
  • No fillers
  • Absolutely no Animal Testing
  • No formaldehyde

NATULIQUE wants to raise the bar in the beauty industry, and even though 360BIOCERT is not a third party certification it is difficult not to feel devoted to this standard. Their most current move of having 6 of their hair care products Certified Vegan by Vegan Society is also amazing.

This is why I would recommend NATULIQUE to everyone I know. Their mission is to change the professional hair industry for the better with safer and more ethical products. I have never gotten the impression that they do this for commercial reasons, but to actually create a better future for the professional hairdresser industry. I feel I am part of a family and a mission by using NATULIQUE and as the owner of a Western Australian hair high-quality important we have beautiful and high-quality products for our customers.
To finish my NATULIQUE Hair Colour Review, it is my experience that the NATULIQUE hair colours really live up to their payoff “less chemicals, better functionality”. And it fits right into Claire Hair Boutique’s philosophy about using the cleanest products available to create stunning hair art.